“Bitcoin is the Future of Money” Claims Bitpanda’s Guerrilla Projection Campaign
In an effort to spread awareness about the leading cryptocurrency, Bitcoin, staff from Global Exchange have been projecting pro-Bitcoin messages across cities in . The “guerrilla projection” project has hit London, Paris, and Zurich so far.
The effort appears to share a lot in common with Grayscale’s television advertising campaign. Although it is certainly a great publicity stunt to help promote Bitcoin adoption, it is also serves as an advertisement for the company that conceived it.
Bitpanda Promotes Bitcoin Across Three European Cities
The Bitpanda Global Exchange has published a video documenting what it describes as a “guerrilla projection” campaign. The cryptocurrency trading platform took to the streets of Europe armed with an immensely powerful projector and an even more powerful message.
Those behind the campaign projected a video clip promoting Bitcoin at a total of 33 different sites in Zurich, London, and Paris. Several pro-Bitcoin phrases flash up during the video. They include the following:
“Do you trust your bank?”
“Why invest like your parents?”
“Embrace the new.”
“Move before the rest.